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Each time employees stop service to a minor or intoxicated person; they are protecting the individual, the business, and the community from serious consequences.

The Manager’s Awareness Program (MAP) was designed by Texas Alcoholic Beverage Commission (TABC) staff for owners and managers of licensed establishments. This program serves as a roadmap to deter violations and promote voluntary compliance with the Texas Alcoholic Beverage Code through education and training. Hosted by the TABC, this two-hour program addresses common issues such as those related to minors and intoxicated persons. Training opportunities are available for on-and off-premises license holders throughout the state.

Benefits. The program is designed to give managers the knowledge, skills and abilities to help employees provide responsible alcohol sales and service, and to deter violations. Managers will be able to review sample policies and procedures that will help them create and implement similar guidelines based on issues discussed.

Topics. Courses include strategies and techniques to help permit holders and managers:

  • develop, implement, and support responsible sales/service policies and procedures;
  • provide continuing education to employees on policies, procedures, laws and regulations; and
  • manage situations concerning minors, intoxicated persons and nonmembers of a private club.

Other topics covered are:

  • laws governing minors, intoxicated persons and nonmembers of a private club;
  • civil liability (also known as dram shop liability) and relevant case studies;
  • manager’s responsibilities;
  • seller/server training certification;
  • “safe harbor”—exemption from administrative action for sale to minors, intoxicated persons or nonmembers of a private club;
  • identifying fake or altered IDs;
  • legally defensible identification;
  • enforcement programs; and
  • fire safety and awareness.

The goal of the MAP educational program is to help managers promote responsible alcoholic beverage sales and service.


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