Service Education to Reduce Violations by Employees (S.E.R.V.E.) Program

Each time employees stop service to a minor or intoxicated person, they are protecting the individual, the business, and the community from serious consequences.

The Service Education to Reduce Violations by Employees (S.E.R.V.E.) Program was designed by Texas Alcoholic Beverage Commission (TABC) staff for employees of licensed establishments. This program provides education to deter violations and promote voluntary compliance with the Texas Alcoholic Beverage Code. Hosted by the TABC, this one hour program addresses common issues such as those related to minors and intoxicated persons. Training opportunities are available for employees throughout the state.

Benefits

The program is designed to give employees the knowledge, skills and abilities to provide responsible alcohol sales and service, and to deter violations.

Some of the topics covered are:

• Identifying situations concerning minors, intoxicated persons;
• laws governing minors, intoxicated persons;
• civil liability (also known as dram shop liability) and relevant case studies;
• seller/server training certification;
• identifying fake or altered IDs;
• legally defensible identification.

The goal of the SERVE program is to help employees provide responsible alcoholic beverage sales and service.